Insights & Thoughts

The Mindpop Blog

Deep dives into culture, content, and the actual mechanics of modern attention marketing.

Why a Creative-First Approach is the Future of Influencer Marketing in India
Article 01

Why a Creative-First Approach is the Future of Influencer Marketing in India

Read Post
Culture, Content, and Commerce: The Three Pillars of Attention Marketing in India
Article 02

Culture, Content, and Commerce: The Three Pillars of Attention Marketing in India

Read Post
Micro and Nano Influencers: India's Next-Gen Conversion Engine
Article 03

Micro and Nano Influencers: India's Next-Gen Conversion Engine

Read Post
Creator-Led IPs: Why They Will Be the Biggest Thing in India's Creator Economy
Article 04

Creator-Led IPs: Why They Will Be the Biggest Thing in India's Creator Economy

Read Post
Long-Term Influencer Programs: Why Brands Need to Stop Thinking in Campaigns
Article 05

Long-Term Influencer Programs: Why Brands Need to Stop Thinking in Campaigns

Read Post

© 2026 Mindpop Media Pvt. Ltd. All rights reserved.